Aimee Sinacola: The Creative Force Behind the Scenes and in the Spotlight

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In the dynamic world of sports media, some of the most influential figures are not the athletes on the field, but the creative minds who shape their stories. Aimee Sinacola is one of those figures, a talented professional whose career is marked by a passion for storytelling and a commitment to authenticity.

While her professional accomplishments speak for themselves, Sinacola recently stepped into a different kind of spotlight, sharing a personal milestone that resonated deeply within the sports community.

A Public Declaration of Love

A “Happy” Announcement

In March 2025, the sports world got a glimpse into the personal life of two-time Olympic gold medalist Jade Carey. Through a simple yet powerful Instagram post, Carey shared a series of photos with her girlfriend, Aimee Sinacola.

The caption, “happy 🤍🔐✨💌,” was a quiet but firm declaration of their relationship. Sinacola echoed the sentiment on her own social media, lovingly responding with “ILY.”

A Wave of Support

The announcement was met with an outpouring of support from fans and fellow athletes alike. Olympians such as Simone Biles and Jordan Chiles shared their enthusiastic congratulations in the comments.

This public affirmation of their relationship was more than just a personal update; it was a significant moment for LGBTQ+ visibility in sports, highlighting the importance of representation and the power of living authentically in the public eye.

A Career Forged in Sports

From Athlete to Storyteller

Sinacola’s deep understanding of the athletic world is rooted in her own experience. As a former NCAA Division I soccer player at Liberty University, she possesses a unique insight into the pressures and triumphs of being a student-athlete.

This background has undoubtedly shaped her approach to sports media, allowing her to connect with athletes on a deeper level and tell their stories with genuine empathy.

Award-Winning Excellence

Her talent and dedication were recognized early in her career. During her time as the Sports Information Director at Indiana University South Bend, Sinacola was named the 2019-20 Chicagoland Collegiate Athletic Conference (CCAC) SID of the Year.

Her innovative work, which included creating the university’s first-ever media days and dramatically increasing its social media engagement, set a new standard for athletic communications at the institution.

A Passion for the Creative

Sinacola’s career path shows a clear trajectory toward creative leadership. She has held key roles at several prestigious institutions, including Assistant Director of Athletics Communications at Oregon State University and, most recently, Director of Creative Content at the University of Oregon.

Her expertise in photography, videography, and graphic design has been instrumental in shaping the brand and narrative of these athletic departments. She also brought her talents to the professional level as a Senior Creative Content Producer for Athletes Unlimited.

The Person Behind the Professional

A Philosophy of Authenticity

Throughout her career, Sinacola has operated with a clear philosophy. She believes her role extends far beyond traditional media duties, aiming to enhance the holistic experience for every student-athlete.

She lives by the mantra of treating every athlete the same, whether they are an Olympic gold medalist or a walk-on. This commitment to building trust and genuine relationships is the cornerstone of her professional success.

A Voice for Visibility

By publicly embracing her relationship with Jade Carey, Sinacola has become an unintentional but important role model. Her journey demonstrates that personal and professional lives can intersect in a powerful and positive way.

Her presence in the high-profile world of collegiate and Olympic sports contributes to a more inclusive environment, inspiring others to embrace their own identities without fear.

Looking Ahead

Aimee Sinacola’s story is one of talent, dedication, and quiet courage. She has built an impressive career by giving a voice and a vision to the athletes and teams she represents.

As she continues to shape the landscape of sports media, her influence—both as a creative professional and as a visible member of the LGBTQ+ community—is sure to grow, leaving a lasting impact on the world of sports for years to come.

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