By Porcshe N. Moran
In November 2010, I accepted the position of niche publications writer for Central Missouri Newspapers, Inc. As a magazine journalism major, I was incredibly excited to be starting my first full-time editorial position (my first job out of college was in government public relations). My job responsibilities entailed writing articles for the Jefferson City News Tribune and its specialty publications such as Active Times (a monthly piece targeted to the baby boomer generation and older), Home Living (a quarterly home & garden magazine) and a host of other special sections with content on everything from weddings to seasonal car care. Soon after starting the job, I was pleasantly surprised to learn that I would also be helping to launch a new magazine for the company, a female-focused lifestyle publication called HER. It was a new position so there was quite a bit of freedom that came with it. Aside from writing, I was able to delve into multimedia as I shot and edited web videos to enrich my stories. I also tried my hand at audio production with a few podcast creations.
My work on HER magazine was a "fly by the seat of your pants" type of learning experience. A co-worker and I were told to develop the publication from the ground up. We were given the example of another HER magazine in Texarkana, TX, also owned by Central Missouri Newspapers, Inc., but we had the task of localizing the idea for the central Missouri market and having it ready for newsstands in just five months. We quickly embraced every area of production from coming up with story ideas, photo shoot concepts and page layouts to selling advertisements, managing the magazine's online presence and organizing distribution. We developed relationships with local photographers, boutique owners, makeup artists, hair stylists, restaurant owners, florists, financial experts, health care professionals and more who all lent their expertise to fill our pages with inspiring women, informative stories, fashion, food, drink and travel. It was both an extraordinary challenge and an amazing opportunity. The last 21 months have been a fantastic period of growth for me both professionally and personally.
At the end of the August, I will end my time at Central Missouri Newspapers, Inc. I'm happy to announce that I will be setting out on my own and taking on more projects as a freelancer. My goals include growing the PNM Media brand, pitching stories to national magazines and websites, advancing my multimedia skills, and even writing a novel. The sky is truly the limit! I will also be pursuing my passion for animals by working part-time as a pet care technician at a pet boarding, grooming and training facility.
I'm excited about what the future holds. I'll continue to provide updates on this blog as well as on the PNM Media Facebook page and Twitter account. Thank you for all of your support.
Hello! I am Porcshe N. Moran. My nearly two decades of professional experience covers print and digital journalism as well as strategic communications, content marketing and copywriting.